Our team supported each campaign phase, including the TFT Paris Open,and established a cohesive system that unified the around-game objectives, design, and motion across the event.
The Challenge
A major design challenge lay in representing all 40 champion tiers and values in both locked and unlocked states, each reacting dynamically to player progression. We developed an accessible design system that tightly mapped tier semantics to color and value iconography, while maintaining intuitive feedback and performance across platforms.
Bring Out the TFT Magic
Throughout each phase, design, motion, production, and delivery, we collaborated closely with Riot’s product and creative teams to ensure clarity, consistency, and timing aligned with campaign milestones. Ambient motion further elevated a premium execution, blending seamless brand expression with TFT's trademark competitive energy.
The Outcome
The result was a scalable, visually rich system that translated the complexity of collecting 40 unique champions into a clear, rewarding around-game experience.
